Barnes & Noble, Dead Nooks, and Brave New Branding

“Consumers liked downloading a song instead of traipsing to a music store.” This is so true for so many things these days. Malls are virtually empty because we have virtual malls at our fingertips. We have virtual friends at her fingertips. I had to drive for my job for so many years that sometimes I HATE to get into the car (unless I’m listening to a book — on Audible and through my phone)…Even books on CDs are easier. When my daughter lived in Seattle she could order her non-perishables online and have them delivered. Big bag of cat food: check…cartons of soda: check…box of detergent: check…all brought up to her second floor, no elevator apartment. I can’t find my hair product in the store. Do I run around hoping it’s in the one down the street or the next one a few miles away? Nope. I let my fingers do the walking…

Kristen Lamb's Blog

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The big news in publishing this week is Barnes & Noble’s plan to ax the Nook. After losing over a billion dollars trying to make the Nook a contender, it seems B&N’s new CEO is ready to just cut bait. According to Michael Kozlowski over at Good E Reader:

The NOOK segment (including digital content, devices and accessories) had revenues of $52 million for the 4th quarter and $264 million for the full year, decreasing 39.8% for the quarter and 47.8% for the year. Device and accessories sales were $13 million for the quarter and $86 million for the full year, declining 48.2% and 66.7%, respectively, due to lower unit selling volume. Digital content sales were $40 million for the quarter and $177 million for the full year, declining 36.5% and 27.8%, respectively, due primarily to lower device unit sales.

All I have to say is…OUCH.

I’d like to…

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